I am a communication expert with international exposure to communication in various shapes and forms. I have nearly two decades of experience in working in advertising in Pakistan and abroad. My work has won global acclaim, including the most prestigious Cannes Lion award in 2015. I was the photographer for the public service campaign #notabugsplat that won Pakistan its only Cannes Lion, among various other international awards.

My expertise includes creative writing in English and Urdu, photography and video direction. I have been involved in various applications of the photographic art. I have done both editorial and commercial work.

Currently, I work as a communication consultant providing services to different organisations in advertising and development sectors.

Awards

2012

​Client: Depilex Smileagain Foundation
Credit: Copywriter

• Graphis Award

• Communication Arts Award for Excellence

2015

​Client: Reprieve Foundation for Fundamental Rights
Credit: Photographer

• Cannes Lion Gold

• Grand Prix in Design, Adstars

• AD & D Gold

• London International Award, Silver

• Spikes Asia, Silver

• Cristals Gold

• Red Apple Russia, Gold

• Dubai Lynx, Gold

• PAS Award

• UN Award for Peace